Brand Strategy

Given that all companies are striving for best operational effectiveness, strategic positioning for your business is the only way to create a unique and sustainable competitive advantage. With nearly 20 years experience of formualting, implementing and continuing a strategic position, that achieved premium prices as a core value, we can help you choose to run a different race.  


Creating a strategic position:

  • Honest analysis of your current strategic position
  • New definition of your unique value proposition and distinctive set of activities
  • Easy to understand map of mutually reinforcing activities
  • Define tradeoffs and choosing what not to do